DETROIT--(BUSINESS WIRE)--Primitiv, a black-owned Michigan-based cannabis and wellness company co-founded by former Detroit Lions teammates Rob Sims and 2021 Pro Football Hall of Fame inductee Calvin Johnson Jr., today launched Primitiv Performance, a product line designed for people living an athletic lifestyle to use before, during and after a workout. Developed by former professional athletes, Primitiv Performance utilizes a proprietary blend of electrolytes, vitamins, and water-mixable nano phytocannabinoids (CBD, CBG, CBC and CBN) formulated to aid in rehydration, recovery, and support the immune system. CLICK HERE TO ACCESS PRESS MATERIALS INCLUDING PHOTOS, BROLL AND INTERVIEWS Based on their experience in the NFL, Sims and Johnson saw a need for a different kind of elevated wellness in the athletic recovery space. After co-founding Primitiv with the mission of positively impacting the global cannabis industry by changing negative stereotypes surrounding the plant through educati...